we’RE PLANET EARTH’S SOCIAL MEDIA AGENCY
Definition of GIDDY:
gid·dy /ˈɡidē/
ADJECTIVE
To feel so happy or excited that you find it hard to think or act normally.
OUR MISSION
We exist to help people discover their inner outdoorist by harnessing their innate connection with nature for the greater good of the planet.
We know firsthand that when tangible memories are created in nature, a connection is formed. You feel a sense of belonging. You assign meaning to those places and memories, and from there, you feel the need to protect. To act.
We believe that getting outside is the gateway to climate action.
So, we’re coming together as outdoor lovers, climate advocates, and social media marketers to use our creative skills to get people outside and join us in fighting climate change.
We can’t stargaze with smoky skies.
We can’t ski without snow.
We CAN’T HIKE if our forests are in flames.
While we’re on this earth, we have a responsibility to protect our environment.
And that starts with working with businesses and organizations that truly do better for our planet (none of that greenwashing bullish*t). Nature heals us. It connects us. But most of all, it makes us feel…
OUR CORE VALUES
Nature
Balance
Freedom
Growth
Community
COME ON THE JOURNEY OF
our founder’s story
EARLY DAYS
Noelle was born and raised in upstate NY but dreamt of city life.
A CHANGE IS COMIN’
A trip to the Santa Lucia mountains changes everything. Noelle gets that gut feeling; she belongs in the mountains.
CLIMATE ANXIETY HAS ENTERED THE CHAT
Noelle visits Montana and learns about the disappearance of our planet’s glaciers.
TURNING CLIMATE ANXIETY INTO ACTION
A ‘Go-Green’ initiative is proposed by Noelle and accepted by the CEO of her former ad agency, transforming how they approach printing, recycling, and more.
TOO CLOSE TO HOME
Noelle moves to CO. Wildfires are everywhere. Climate anxiety is in full effect.
ON TO GREENER PASTURES
Noelle goes on to lead the social teams at plant-based companies. It becomes fulfilling to work for sustainable brands.
DARKEST BEFORE DAWN
Noelle becomes jaded and struggles to find her purpose in life. A series of serendipitous experiences followed by a revelation leads to what happens next.
PRESENT
Noelle discovers her purpose. Her mission evolves into the creation of The Giddy Group.